Logos & Branding

Creating brand identity fundamentals

Peter Mellado Peter Mellado

Original branding for Televísa-Univisión.

Televisa-Univisión wanted to get into the STEM education space in key markets across the US, but they didn’t know where to start. I helped them craft a campaign that was bilingual, social media ready, and scalable to accommodate program growth. Client requested two themes to choose from. Once the theme was set we crafted a story around it.

Read More
Peter Mellado Peter Mellado

Rebranding: Great Minds in STEM

GMiS had a problem. They changed their corporate name in 2014 but didn’t change the name of their programs because they each had their own identity and stakeholders. The challenge was to bring their many programs into brand harmony while keeping each name. It was also a chance to bring the overall look and feel of their corporate logo up to date with current graphic trends.

Read More